Human Truth. Quantified. Activated.
We uncover what truly drives consumer behavior
We combine qualitative depth, advanced survey diagnostics, and AI-powered analytics
to make complex data immediately understandable and actionable.
This is
modern consumer
intelligence
Not opinions.
Not dashboards without context.
But human-centered insight, delivered with statistical rigor and bold execution.
We help organizations move from fragmented data to confident decisions by integrating:
Human
Truth
Deep qualitative understanding that reveals how people truly think, feel, and decide.
Advanced Survey
Diagnostics
Robust quantitative frameworks that identify patterns, shifts, and statistically significant signals.
Exploring Agentic
Insights
AI-powered models that surface emergent behaviors, simulate decision paths, and accelerate insight discovery.
What
we do:
Turning Complexity
into clarity
Experimenting with
Synthetic Data
Expanding analytical reach while protecting privacy, enabling faster testing, benchmarking, and scenario modeling.
How it comes to life.
Insights aren’t static. They’re dynamic, explorable, and explainable.
Our insights and reports are designed for executives, CMOs, and research leaders who need answers, not noise.
• Interactive benchmarks across industries and segments
• Clear confidence indicators behind every metric
• Qualitative signals embedded directly into quantitative views
Every visualization tells a story
Every story is grounded in data
Solutions
Focus Groups at Scale
Powerful and insightful LIVE sessions.
Using an AI-enabled platform, we can interview 40 to 100 people simultaneously.
Respondents can be located anywhere in the world. This solution is perfect for early-stage concepts and ad testing.
Consumer and B2B interviews at Scale
Using natural language processing technology, we facilitate interviews via chatbots or alternative software platforms to administer surveys.
Respondents are able to provide their answers via voice input.
This solution proves effective for assessing customer and user experiences.
AI Causal Analysis
Using machine learning, we identify the underlying reasons ('WHYs') of any dataset more accurately than traditional analytics.
We apply causal modeling to analyze large-scale data. Our method can start with existing data or involve creating new data through surveys.
This approach is ideal for uncovering factors that impact outcomes, including preferences, affinities, and satisfaction.
Traditional Market Research
We also perform market research using traditional qualitative and quantitative methods.
Who we
serve
Built for High-Stakes Decisions
We work for teams operating in diverse industries:
​
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Financial Services & Payments
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Companies in the Travel, Loyalty & Hospitality ecosystems
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Luxury brands: Deep knowledge of Affluent Consumers & Premium Segments
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Merchants and B2B Ecosystem Players
Our work supports strategy, innovation, product design, and executive decision-making
Geographies in specialization
English Caribbean islands
(Jamaica, Trinidad & Tobago, Aruba Curaçao, Bahamas, etc.).
Brazil, Mexico, Colombia, Argentina, Chile, Peru, Ecuador, Bolivia, Uruguay, etc.
Spanish-speaking islands
(Dominican Republic, Puerto Rico)
USA and Canada
Our
Philosophy
Insight Requires Both Rigor and Imagination.
Data alone doesn’t create understanding.
Neither does intuition.
We believe the strongest insights emerge at the intersection of:
• Human-centered research
• Advanced analytics
• Responsible AI
​
We integrate qualitative insights with ethnography, psychology, and behavioral research to understand, discover, and explain how people think, feel, make decisions, and decide. This approach becomes especially powerful when we validate qualitative findings with quantitative research.
That’s where Human Truth
meets Bold Execution.
In the field of artificial intelligence, annotation refers to the process of labeling data to indicate the desired outcome that a model is intended to predict.
At Global Insights Annotated, we convert both structured and unstructured data into human-annotated information to facilitate the management of behavior, subjectivity, and emotions on a large scale. Consequently, this approach enhances our understanding of consumer behavior, enabling us to forecast new and emerging trends.
Global Insights Annotated comprises a team of experienced data scientists, design thinkers, ethnographers, and user experience specialists possessing extensive international expertise in agile methodologies.
Explore the Signals Shaping What’s Next
Turning Human Experience into Meaningful Action • Exploring Agentic Insights • Experimenting with Synthetic Data • Consumer Behavior • Human Truth • Quantified • Activated •
Leadership
Ricardo Álvarez
Managing Director
-
20+ years generating consumer insights across different sectors: payments, travel, fintech, luxury brands, CPG, photography, digital products.
-
Spearheaded the consumer insights function at Unilever, Kodak and Mastercard.
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Fluent in English, Spanish, and conversant in Portuguese.
-
Based in Miami.
Consumer Insights Expert
obsessed in making an impact.
Data Analytics Professional
and general data enthusiast.
Manager of Data Scientists
and predictive and advanced analytics teams.
Consultant to Companies
to design and conduct projects faster, better and at scale.
Certified by MIT on AI
with a concentration on human behavior.
Proficient in Behavioral Economics
deciphering the hidden forces that shape decisions.
Storyteller
more than 20 years connecting the dots, turning human experience into meaningful action.
Get in Touch
Global Insights Annotated is a member of the Insights Association and is governed by the code of ethics and professionalism statutes of the same association.
Contact Details:
Head Office:
Global Insights Annotated
Weston Fl. 33331. USA.
